Sr. Product Manager - RCS & Rich Messaging

About usHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact.We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts

Product
Messaging is the highest-volume communication channel on HighLevel's Phone Platform, and RCS (Rich Communication Services) represents its next major evolution. RCS upgrades the SMS experience into a branded, interactive, app-like channel: verified senders, rich cards, carousels, suggested replies, high-resolution media, read receipts, and typing indicators, delivered natively in the default messaging app on both Android and iOS.HighLevel's RCS product sits at the intersection of channel strategy, carrier and aggregator ecosystems, compliance, and monetization. It spans sender/agent registration and brand verification, rich message composition and templating, intelligent SMS/MMS fallback orchestration, delivery and engagement analytics, and usage-based pricing. As RCS reaches general availability across our ecosystem, this product line is central to how millions of businesses differentiate their customer conversations, and to how HighLevel grows messaging revenue, engagement, and retention across the platform.

Role Overview

Key Responsibilities

Product Strategy & Channel Ownership

• Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
• Define the adoption strategy for RCS across the customer base, including segmentation, activation triggers, and migration paths from SMS/MMS.
• Track the evolving RCS ecosystem (carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, regional availability) and translate it into roadmap decisions.
• Establish where RCS wins versus SMS, MMS, and WhatsApp, and where it does not, and encode that judgment into product defaults and customer guidance.

The rest of this description is on the employer’s own page.