Paid Search Specialist

listed 42 days ago

Nirdisha removes a role 90 days after it was listed.

About the role

Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads).
Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.
Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share.
Analyze search term reports and implement positive and negative keyword strategies.
Develop and execute A/B tests for ads, landing pages, and bidding approaches.
Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness.
Generate weekly and monthly performance reports with actionable insights and recommendations.
Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking.
Stay updated on industry trends, platform updates, and best practices in paid search.

Bachelor's degree in Marketing, Analytics, or a related field.
3+ years of hands-on experience managing paid search campaigns.
Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(Applicable only if the person is from Digital Marketing)
Experience with Google Analytics and reporting tools.
Strong analytical skills with proficiency in Excel/Google Sheets.
Ability to interpret performance data and translate findings into optimization actions.
Excellent communication and stakeholder management skills.

Experience with Marketing Communications, Ad Copy, Content, and Landing Page design
Familiarity with attribution models and conversion tracking.
Experience with CRM integrations and lead management platforms like HubSpot, Salesforce, etc.
Google Ads and Google Analytics certifications(Applicable only if the person is from Digital Marketing)
Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.