Organic Marketing

We're hiring an Organic Marketing Lead to own and grow Drivetrain's organic acquisition channels — SEO, content, community, and organic social — as a primary driver of pipeline for our enterprise SaaS audience (CFOs, finance leaders, RevOps).
This is a builder role: you'll set strategy and execute, using AI tools to move faster and go deeper than a traditional organic team could.

What You'll Do

• Own the organic growth strategy across SEO, content marketing, and organic social, with clear pipeline and traffic targets
• Build and manage a content engine (blog, guides, comparison pages, thought leadership) targeted at finance/FP&A personas in B2B SaaS
• Run technical and on-page SEO: keyword strategy, site architecture, internal linking, content refreshes, and performance tracking
• Use AI tools to scale content research, drafting, optimization, and repurposing — without sacrificing quality or brand voice
• Grow organic social presence (LinkedIn especially) — founder/exec ghostwriting, company page strategy, and community engagement
• Partner with product marketing and design on landing pages, comparison content, and conversion optimization for organic traffic
• Analyze funnel performance (traffic → signups/pipeline) and report on what's working, using data to prioritize the roadmap
• Stay ahead of SEO/AI-search shifts (e.g., how content performs in LLM-driven search) and adapt strategy accordingly

What We're Looking For

• 4–7 years in organic marketing, SEO, or content marketing, ideally in B2B SaaS
• Proven track record of driving measurable organic traffic and pipeline growth
• Strong writer/editor with the judgment to know what's worth publishing
• Working fluency with AI tools as part of daily workflow — using LLMs for research, drafting, optimization, and workflow automation isn't a "nice to have," it's how you already work
• Comfort with SEO tooling (Ahrefs/Semrush, GSC, GA4) and basic technical SEO concepts
• Ability to work independently in a fast-moving startup, balancing strategic thinking with hands-on execution
• Bonus: experience marketing to finance/FP&A or other technical B2B personas