Digital Partner Marketing Manager

Roles & Responsibilities

• Partner GTM Strategy & Planning
  • Translate Microsoft solution plays and priorities into clear, executable partner GTM plans. 
  • Define target audiences, value proposition, messaging and channel strategy. 
  • Simplify complex partner strategies into focused, outcome-oriented plans.
  • Align closely with PMMs, PDMs and sales stakeholders on GTM priorities.
  •  Campaign Activation & Execution
    • Guide partners to launch and execute campaigns quickly using available assets and programs.
    • Support end-to-end campaign activation (planning → execution → optimization).
    • Ensure alignment to Microsoft incentives programs and Campaign-in-a-Box frameworks.
    • Drive repeatable execution models across the partner portfolio.
    • Pipeline & Performance Accountability
      • Drive partner activity towards pipeline generation and opportunity creation.
      • Track performance across funnel metrics (leads, referrals, pipeline).
      • Use dashboards and data insights to recommend next best actions.
      • Ensure campaign impact is measurable and tied to business outcomes.
      • Partner Relationship & Influence
        • Act as a trusted advisor to partner marketing and leadership teams.
        • Build strong, ongoing relationships with a portfolio of partners.
        • Influence partner priorities without authority, guiding focus toward highest-impact activities.
        • Lead partner meetings and workshops with confidence and clarity.
        • Highly Organised & Scalable Operator
          • Manage multiple partners without loss of quality or cadence.
          • Use frameworks, checklists and dashboards to scale impact.
          • Comfortable operating in structured, high-volume environments.
          • Data-Driven & Insight-Led
            • Interpret metrics and translate them into actions. 
            • Use data to prioritize and optimize efforts.

            Skills & Competencies

            • 8+ years in B2B, digital, or partner marketing (preferably in Tech/Microsoft ecosystem).
            • Mandarin language proficiency (spoken) is a must-have requirement.
            • Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems).
            • Prior experience of building and executing GTM or demand generation strategies.
            • Strong understanding of marketing funnel, campaign execution and performance metrics.
            • Demonstrated stakeholder management across cross-functional teams.
            • Experience working with data, dashboards or marketing performance reporting tools.

            We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

            WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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